Your hotel deserves its own booking platform
Sirina helps Thai hotels and resorts welcome more guests directly — with a beautiful website, LINE integration, PromptPay, and everything you need in one dashboard. Starting at ฿15,000/year.
Illustrative figures — use the calculator below for your own property's numbers.
What Sirina can do for your hotel
Your own direct booking website
Let guests book with you directly through a beautiful website. Accept payment via PromptPay. Sirina's fee on direct bookings is 1%–2.5% depending on plan — instead of a 15-25% OTA commission.
TM30 made easy — in one click
Sirina collects guest passport details before arrival and prepares TM30 data automatically. Your staff files in one click — no manual entry.
Every LINE message, in one inbox
Connect your LINE Official Account to the Sirina dashboard. Guest messages arrive directly. Reply, send booking confirmations, and follow up — all in one place.
Understand your revenue clearly
See occupancy rates, revenue by room type, booking sources, and rate suggestions — all in real-time in one dashboard.
A premium website for your hotel
Sirina creates a beautiful website in Thai and English (Chinese and Russian in progress) with a 5-step booking engine, mobile-optimized, and SEO that helps guests find you on Google.
Every feature you need, at a price that makes sense
Sirina starts at just ฿1,250/month — with Thailand-specific features (LINE, PromptPay, TM30) that international platforms don't offer.
Compare with other platforms
| Feature | Sirina | Cloudbeds | SiteMinder | Little Hotelier |
|---|---|---|---|---|
| Starting price | ✓ ฿1,250/mo | ฿3,800/mo | ฿5,000/mo | ฿3,100/mo |
| LINE integration | ✓ Built-in | ✕ | ✕ | ✕ |
| PromptPay | ✓ Built-in | ✕ | ✕ | ✕ |
| TM30 compliance | ✓ Automated | Basic | ✕ | ✕ |
| Website included | ✓ Luxury design | ✕ | ✕ | Basic |
| Thai-first UI | ✓ | ✕ | ✕ | ✕ |
| Support in Thai | ✓ In-app tickets | ✕ | ✕ | ✕ |
| Channel manager (Booking.com, Agoda)Coming | ✓ Coming | ✓ | ✓ | ✓ |
Prices based on publicly available data as of 2026. Cloudbeds from ~$108/mo, SiteMinder from ~$140/mo, Little Hotelier from ~$89/mo. Features marked “Coming” are in development.
Revenue you could keep
Slide in your property's size and see the numbers.
Illustrative. Assumes these bookings move from OTAs to direct. Compares OTA commission at 18% against the Premium subscription + its 1.5% direct-booking fee (fees range from 1%–2.5% depending on plan). Your real channel mix and rates vary by property.
The real platform — not mockups
Sirina transformed how we manage Villa Villa Pattaya. The LINE integration alone saved us hours every week, and our direct bookings increased from the first month.
Support built into your dashboard
- ✓Submit a ticket in 30 seconds — right from your dashboard
- ✓Track every request from open to resolved
- ✓Help articles in Thai and English — always available
- ✓No external tools. No email chains. Everything in one place.
Three steps to direct bookings
Become one of the Founding 50
Only the first 50 properties to join become Founding Partners — Premium features at a special rate, a website ready in 48 hours, and a rate locked for as long as you remain a subscriber.
Apply for the Founding 50 →