Everything in one place
Everything you need to run your hotel, in one dashboard
Website, booking engine, LINE, PromptPay, TM30, analytics and support — purpose-built for Thai hotels and resorts. Channel manager in development.
Your hotel website
A luxury website that matches your brand
- ✓Beautiful design that reflects your property — not a generic template
- ✓Mobile-first — 80% of your guests browse on their phone
- ✓Thai and English built in — Chinese and Russian in progress
- ✓SEO optimized with Schema.org — appear in Google search
Booking engine
Guests book directly — no OTA commission
- ✓A clean 5-step booking flow guests actually complete
- ✓PromptPay QR payments — how Thailand actually pays
- ✓Instant confirmation via LINE or email
- ✓You keep 97.5–99% of every direct booking — Sirina's fee is 1%–2.5% depending on plan
Dashboard & analytics
Know your numbers at a glance
- ✓Today's check-ins, revenue and occupancy in one view
- ✓Know exactly where your bookings come from
- ✓Revenue by room type, source and season
- ✓Rate suggestions based on occupancy
LINE integration
Every LINE message, in one inbox
- ✓Guest messages arrive straight in your dashboard
- ✓Reply without switching apps
- ✓Auto-send booking confirmations and check-in invitations
- ✓Send review requests and upsells via LINE
TM30 compliance
TM30 filing in one click, not 30 minutes
- ✓Guest passport data collected before arrival
- ✓Automated TM30 filing preparation
- ✓Alerts for overdue filings — never miss a deadline
- ✓฿2,000 fine per missed filing — Sirina prevents that
Channel managerComing
Connect Booking.com and Agoda
- ✓Two-way rate and availability sync (in development)
- ✓No more manual updates across platforms
- ✓Avoid double-bookings automatically
- ✓Shift more bookings to your direct channel
Guest management
Know every guest, remember every stay
- ✓Complete guest history — stays, spend, preferences
- ✓Loyalty tiers: Bronze, Silver, Gold, Platinum
- ✓Self check-in — guests fill passport details before arrival
- ✓Turn first-time guests into repeat direct bookers
Upselling & marketing
Earn more from every booking
- ✓Room upgrades, airport transfers, spa packages
- ✓Sent automatically via LINE before arrival
- ✓Marketing campaigns that bring guests back
- ✓Loyalty rewards to grow direct bookings
Support center
Support built into your dashboard
- ✓Submit a ticket in 30 seconds — no external tools
- ✓Track every request from open to resolved
- ✓Help articles in Thai and English, always available
- ✓Priority response for Premium and Enterprise
Admin & financials
Transparent revenue, fees and payouts
- ✓See revenue, direct-vs-OTA split and booking trends
- ✓Gross → fee → net → payout, always clear
- ✓Export reports for Thai tax filing
- ✓Transparent fee structure — always know what you pay
See it live — explore the Villa Villa Pattaya demo
Every screen above is the real platform, running live every day — not a mockup.