Four plans. One Thai-built platform.
From small guesthouses to hotel groups — dramatically below Cloudbeds, with LINE, PromptPay and TM30 they can't match.
Billed annually in THB · 14-day free trial · cancel anytime · Each plan is sized by room count — we confirm the right fit during onboarding.
Only the first 50 — a special rate, locked for as long as you stay
Premium features at ฿51,000/year (normally ฿55,000), live in 48 hours.
Everything each plan includes, side by side.
| Feature | Starter | Business | Premium | Enterprise |
|---|---|---|---|---|
| Property website | Basic (1 page) | Full (6 pages) | Full + custom | White-label |
| Booking engine | Basic | Full | Full | Full |
| PromptPay payments | ✓ | ✓ | ✓ | ✓ |
| TM30 compliance | Basic | Full | Full + auto | Full + auto |
| Channel manager (Booking.com, Agoda)Coming | — | Coming | Coming | Coming |
| LINE integration | — | ✓ | ✓ | ✓ |
| Analytics dashboard | — | Basic | Advanced | Advanced |
| Guest self check-in | — | ✓ | ✓ | ✓ |
| Rate management | — | ✓ | ✓ | ✓ |
| Task & housekeeping | — | ✓ | ✓ | ✓ |
| Upselling engine | — | — | ✓ | ✓ |
| Grab ride booking | — | — | ✓ | ✓ |
| Loyalty program | — | — | ✓ | ✓ |
| Marketing campaigns | — | — | ✓ | ✓ |
| Revenue management | — | — | ✓ | ✓ |
| Google Hotel AdsComing | — | — | Coming | Coming |
| AI conciergeComing | — | — | Coming | Coming |
| Auto-translate guest messagesComing | — | — | Coming | Coming |
| Custom domain | — | — | ✓ | ✓ |
| Languages | Thai + English | Thai + English | Thai + English (Chinese & Russian in progress) | Thai + English (Chinese & Russian in progress) |
| In-app support center | ✓ | ✓ | ✓ | ✓ |
| Help center (Thai & English) | ✓ | ✓ | ✓ | ✓ |
| Support response | Email · 48h | Email + LINE · 24h | Priority LINE · 4h | Dedicated · 1h |
| Multi-property dashboard | — | — | — | ✓ |
| White-label / API | — | — | — | ✓ |
Features marked “Coming” are in development and not yet available. Sirina is exclusively for licensed and registered hospitality businesses. All properties must hold a valid Thai hospitality license (ใบอนุญาตโรงแรม or ใบอนุญาตที่พัก).
What you pay today vs what you pay with Sirina
Per-booking commission rates — the fee you pay depends on your own rates and direct-booking volume
Every booking you move from an OTA to your own site swaps a 15–25% commission for Sirina's small fee (from 1% to 2.5% depending on plan). The more direct bookings you win, the more you keep — your exact savings show live in your dashboard.
Example: a room at ฿3,500/night
Calculated on the Business plan (2% fee)
Sirina's transaction fee applies only to bookings made through your Sirina website. We never charge on bookings from Booking.com, Agoda, or other OTAs — those commissions go directly to the OTA as usual. Your fee is always transparently shown in your dashboard.
Tell us about your property
We'll book a demo and answer every question within 24 hours.